Bloomin’ Sustainable: Fiberskin is a Mother’s Day delight.
A fresh take on outdoor signage: why Palmers Garden Centre chose Fiberskin for a more sustainable, weather-resistant and cost-effective Mother’s Day campaign.
In a world where conscious consumerism is blooming, garden centres like Palmers are rethinking not only the products they sell—but how they market them. For this year’s Mother’s Day campaign, Palmers sought out a way to communicate their commitment to sustainability right at the point of sale. The solution? A clever switch from traditional signage materials to Fiberskin, an innovative and eco-conscious paper alternative designed to weather the elements—literally.
Making the Green Choice
Palmers’ decision to use Fiberskin wasn’t just about ticking a sustainability box—it was about finding a practical, durable, and environmentally-friendly alternative that could hold up outdoors, rain or shine.
“We were drawn to Fiberskin because it’s waterproof, cost-efficient, and better for the environment,” says Cecilia Chan from Palmers. “It feels like thick paper, but it isn’t plastic—and that really stood out to us.”
The Mother’s Day campaign material was used to highlight product promotions outdoors —a space where traditional paper signage often struggles. With Fiberskin, Palmers was able to keep signage looking fresh and vibrant, even when exposed to the unpredictable autumn elements as well as the wet conditions of a garden centre.
A Natural Fit for the Brand
Palmers’ choice to explore more sustainable materials is a reflection of a wider shift in the retail landscape. Today’s customers are paying closer attention to how their favourite brands are walking the talk when it comes to environmental impact.
“At Palmers, we’re doing our best to be environmentally friendly,” Chan explains. “Using Fiberskin aligns with our values,” says Chan. “It’s recyclable, biodegradable and is plastic free! It makes sense for our business and our brand.”
The shift also comes with operational ease—there was no learning curve or special handling required for the Palmers team. “We printed the Fiberskin signage just like any other paper. No issues at all, and no surprises,” Chan says.
A Material Designed for the Outdoors
Unlike synthetic signage that can feel plasticky or rigid, Fiberskin offers a smooth, tactile feel that mimics premium paper stock, while boasting the durability to withstand rain and UV exposure. It’s a material designed specifically for outdoor campaigns that need to look good and hold up over time—without compromising on sustainability.
For Palmers, the test will be the true Mother Nature kind.
"We're impressed with how well the Fiberskin signage has performed so far. It’s withstood some heavy rain, and we'll definitely be incorporating it into our future campaigns," Chan shares enthusiastically.
From seasonal promotions to everyday POS signage, the potential to embed sustainable thinking into every aspect of the in-store experience is an exciting one. For Palmers, it’s not just a trend; it’s a long-term direction.
Three Words That Say It All
When asked to sum up Fiberskin in just three words, Palmers didn’t hesitate:
“Sustainable. Durable. Cost-efficient.”
That trifecta is something many retailers are chasing right now—and few materials deliver all three as effectively as Fiberskin.
Looking to the Future
As shoppers become more attuned to the environmental impact of retail—from packaging to promotional materials—brands like Palmers are showing how smart material choices can drive both customer trust and business efficiency.
By choosing Fiberskin for a key seasonal campaign, Palmers is setting a tone not only for Mother’s Day, but for how retailers can innovate through sustainability without compromising on performance or presentation.
It’s a simple swap with powerful ripple effects—proof that even the smallest changes, like the material behind a promotional sign, can help businesses grow greener.
Interested in seeing Fiberskin in action or trialling it for your next campaign? Get in touch with the team at Spicers to find the right sustainable signage solution for your brand.